It may be beneficial for some companies to run two social networking campaigns at once. This seems like unnecessary work. However, running two campaigns at once may reveal important marketing information that would not necessarily be available any other way. This is why it is important for a business to figure out if running a social media campaign in addition to their regular updates can be useful.
In truth, this method may not be a bad idea for most companies. In split testing, one of the first things to test is the voice of the message. Is it angry? Is it sympathetic? A company should choose two types voices for their messages, they can then split test the response to those voices next to each other. The winner tells the business what voice they should be using when they talk to their target market. It is important to note that a business should not make a snap judgment over one test; they should test multiple messages before calling one voice a winner over the other. It is important not to make a judgment too quick because the winning voice may not be the actual voice that would win all the time. Only time and further testing will reveal the real winner.
Another reason to have different style voices is that each other will generate a different type of follower. The truth is that people who think alike are magnetically attracted to each other. They frequent the same places and speak the same language. This affinity allows a business to expand their customer base much larger than it would normally be. This can be especially effective if two people are handing the social media marketing together. These opposing viewpoints will generate more followers and therefore more sales in the end.
An unseen benefit of this type of social networking is that if one account is closed for any reason then the other account is still open and generating business. It pays to have a back up for most everything that a business needs. Social media is no different. Having two social media accounts will allow a business to keep marketing no matter what happens to either account and this can be major plus.
Lastly, two accounts may be useful if the company ever wants to extend its services over what it is now doing. One account is designated for the former product and the other account can be designated for the new product. This allows both sides of the business to continue uninterrupted and with pre-generated followers. The marketing messages are not lost and the messages can be tightly focused toward the aims of each product individually, which gives a better user experience for both sets of followers.
In conclusion, there are multiple reasons why having two accounts may be useful for a business. A business can split the accounts in the future when they add more products and services. They can also split test the voice of the marketing messages. These two voice types will also generate vastly different followers. These followers may have different buying cycles and needs, and this will give the business an advantage in the market place when compared with other companies who only have one social media profile.
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